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Production of commercials,
spots and advertising films

Perfect cinematic image and modern animations
The specialization of filmowaniereklam.pl is the comprehensive production of promotional films and advertising spots. We operate independently and as a subcontractor. We have a well-established position on the advertising market, as well as many years of experience in the production of advertising films, which is why we can ensure a satisfactory effect and satisfaction with our productions.

Filmowanie Reklam - Trust the Professionals

Filmowanie Reklam is made up of a team of directors, cameramen, editors and sound engineers – in short, professionals who treat their work as a passion and do it with great commitment. The experience gained over almost 15 years of presence on the market, as well as investment in the latest technologies, which we follow with great curiosity, translate into the possibility of implementing various projects while maintaining the highest standards and the passion that we have in ourselves. We invite you to contact us – this is the first step to make dreams come true.

This is one of our key values. We know how important time is today, which is why we make sure that all stages of production are completed on schedule. We always meet the deadlines, both at the planning and project implementation stages. Thanks to this, our clients gain confidence that the video materials will be ready on time – without unnecessary delays and stress.

From the first contact, through joint planning, to final assembly – at every stage of cooperation we ensure the highest quality of services. Our team consists of experienced specialists who follow the latest trends in the industry and invest in modern equipment to meet the expectations of the most demanding customers.

Our film studio operates throughout Poland; we also carry out foreign orders, working on projects in various locations. We are able to organize photo and film sessions, taking into account the conditions and expectations of our clients. We cooperate with local partners and use our many years of international experience to deliver high-quality materials. We offer full logistical and production support, regardless of the scale of the project.

commercials
drone shots
training videos
image films
advertisement
video production
drone shots
filmowanie reklam produkcja reklam ekipa 02 - Filmowanie Reklam
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    Most frequently asked questions about advertising film production

    What are the trends and innovations in advertising film production that are worth knowing?

    Currently, in the production of advertising films, campaigns based on content personalization are gaining increasing popularity, which is possible thanks to data analysis, as well as those assuming the use of artificial intelligence; 360-degree video and VR; live streaming and live broadcasts; storytelling and interactive storytelling (the use of interactive elements and gamification that engage recipients and allow them to actively participate in the advertising narrative). Currently, campaigns characterized by minimalist design and aesthetics are also important. The aforementioned trends allow for the creation of more effective and engaging advertising campaigns that respond to the changing expectations and preferences of recipients.

    How does producing an advertising film differ from other forms of video marketing?

    The production of a commercial differs from other forms of video marketing mainly in terms of purpose and format. A commercial is a short, concise form of video, usually lasting from a dozen to several dozen seconds, focusing on the unambiguous transmission of the advertising message. It is precisely tailored to marketing goals and often uses elements of storytelling and is based on techniques for transmitting emotions. Other forms of video marketing, such as corporate films, video blogs or instructional videos, can be longer and more educational, focusing on information or education rather than on selling a product or service.

    What are the most effective strategies for promoting and distributing advertising videos?

    The effectiveness of the strategy for promoting and distributing advertising videos depends on the precise adjustment to the specifics of the campaign, the needs of the recipients and the marketing goals, which allows to maximize the return on investment and increase the effectiveness of the campaign. You can use social media and platforms such as Facebook, Instagram, YouTube or LinkedIn to promote advertising videos through organic reach, paid advertising and influencer marketing. Another option is paid advertising campaigns in internet search engines (e.g. Google Ads) and advertising networks, which can effectively reach the target group. Another way is to include advertising videos in mailing campaigns, which are sent to existing customers and subscribers, increasing their engagement and conversions.

    How do I work as a commercials producer?

    Each advertising production is a new challenge for us. However, we always focus on an individual approach to the client, trying to understand their needs and expectations. Our goal is to create advertisements that not only attract attention, but also build a positive brand image and increase sales. When running a studio that prepares advertising productions, we focus on several key areas of activity.

    • Creating concepts and strategies – understanding the needs and goals of the client is crucial for mutual success. Together with the creative team, we develop an advertising concept that best meets the requirements of a specific advertising campaign.
    • Production planning – we organize all aspects of production: from choosing a location, through casting, setting a shooting schedule to coordinating the work of the technical and acting team.
    • Photography and recording of the material – in the studio, we make sure that each shot is in line with the script and meets the highest standards in terms of quality. Therefore, we supervise the recording process, taking care of every technical and artistic detail.
    • Post-production and editing – once the filming is complete, we move on to the editing process, adding special and sound effects and computer graphics, which allows us to create the final product.
    • Optimization for social media – if the ad is to appear on social media platforms, we adapt the material to the appropriate formats and resolutions; we also optimize it for display on various devices.

    Production of commercials, spots and advertising films – price

    The price of producing commercials, spots and advertising films depends on various factors. First of all, it is influenced by the requirements regarding the complexity of production and the level of technical advancement. What seems obvious, the cost of production increases with the length of the film, the number of locations where the filming is carried out, the involvement of actors and the need to use special effects. The final budget can also be influenced by the choice of filming equipment, the time needed for post-production, including editing and processing of sound and image, and music licenses. The experience of the film studio and the range of services that are included in the price (e.g. concept, script, adaptation to the specific platform on which the advertisement will be broadcast) are also important. Therefore, when planning advertising production, it is important to precisely define the requirements and goals, which allows for appropriate adjustment of costs to the client’s expectations, which will not be a surprise to them.

    How long of a commercial should I prepare?

    The duration of an advertising production usually depends on the amount of work that needs to be put into its creation. The production of TV commercials or Internet commercials usually takes from 14 to 30 days. The first stage, pre-production, is a period of intensive preparation, which includes, among other things, developing a script, organizing castings, refining dialogues, rehearsals, assembling a film crew and the appropriate equipment. It usually lasts from one to two weeks. During the production itself, we have to be as organized as possible. When we enter the set, regardless of whether it is in Poznań, Kraków, Wrocław, Łódź or Warsaw, each member of the crew must know their tasks in detail in order to operate efficiently. There is no room for mistakes or improvisation during film production. We work according to a previously established plan. The entire film crew puts a lot of effort into ensuring that the finished commercial is fully consistent with the vision of the director and the client. This part of film production usually lasts from 2 to 10 days. The final stage is post-production, which includes editing the finished film, color correction, and preparing the film for broadcast and distribution. It usually takes from 7 to 21 days.

    What does the production of advertising films consist of?

    Producing commercials is a fairly complex process that typically involves several key elements. The first is developing a concept and script that meet the advertiser’s goals. The next stage is planning the production, which includes choosing locations, casting actors, and fine-tuning the shooting schedule. After that, you can start shooting, which involves camera operators, lighting technicians, and the rest of the technical crew. Once the recording is complete, you need to start editing the film, which usually means image processing, adding special effects, and editing sound. Finally, the film is optimized for various platforms, such as television, the Internet, and social media. It is also crucial to monitor the effectiveness of the campaign after it has been launched, which allows for possible adjustments to the strategy and optimization of the results achieved.

    Commercials

    Commercials are short video forms that aim to convey a clear and convincing message about a product, service or brand. The production process begins – similarly to other advertising productions – with a concept and script that are tailored to the marketing goals of a given client. Then, every detail is planned, from choosing a location to selecting actors and props. The production itself includes recording images and sounds, which are then edited and mounted, allowing for the creation of a coherent visual narrative. It is also important to match the commercial to the appropriate formats and platforms in order to reach the target audience. The key to success is a well-thought-out message and professional production that stands out from other messages.

    Why is it worth entrusting us with the creation of your advertising film?

    Considering our many years of experience, as well as the creativity and professionalism that we demonstrate in each order, it is worth considering cooperation with us. We provide comprehensive service from concept to final assembly, adapting every detail to the client’s needs. Our productions are distinguished by high quality and effectiveness in transmitting the advertising message, which contributes to the success of the marketing campaign. So if you are looking for a professional partner to implement your own film project, contact us. You can also see our previous projects. We are sure that together we will create unique and inspiring stories that will be remembered for a long time.